كليدواژه :
تبليغات گردشگري , گردشگري , ابزار تبليغات گردشگري , گردشگران بين المللي
چكيده لاتين :
In recent decades, tourism has become the most spread industry of services and all countries compete to use tourismʹs benefits. A look at Isfahanʹs history, monumental traces, beautiful natural signs of Isfahans suburb shows the potential capacity of this city to tourists attraction.
Advertising is the most important tool for organizationʹs success so causes to study carefully as scientific, social, cultural and communicational criterions. Nowadays, we have to use advertising as the most important tools professional in tourism industry because success on advertising which showes the credences of the culture and tourism depends on faithful conception and professional of advertising and its values. One of the most important bases of advertising are media. They are important to influence advertising on addressee and correct usage of media causes raising of message influence. For success in international tourism advertising, media have important role because the addressee sparse around the world and true choice of these have important role in tourism advertisingʹs success.The article aim consisted of the survey of advertising media impacts which used in tourism industry of Isfahan and the cognition of suitable media for tourism industry. The analysis method of data is quantitative and qualitative with using of T-Test presumption, Friedman and Spearman Tests. The results of this research show that, the used advertising tools in Isfahan region for international tourists attraction hadnʹt been so effective and it is possible to use 5 tools includes guide- book, internet advertising, TV, brochure and newspaper. The effect of these tools for regions, gender, age and different education has been different. Language and place of advertising can be defined on based of percentage of tourists who have been entered from different regions.
