بررسي نقش عوامل آميخته بازاريابي در ميزان فروش محصولات كانون پرورش فكري كودكان و نوجوانان

The Evaluation of Marketing Mix Principles on Kanoon Parvaresh fekri kodakan va nojavanan sales

The thesis intends to determine the marketing mix factors and measure their influence on "kanoon parvaresh fekri kodakan va Nojavanan" Sales from customersʹ point of view. In this view, the relationship between the known four factors - each as an indicator of one assumption- and the companyʹs sale was studied. The mentioned four factors are called as: Product, Price, place, promotion After gathering data using statistical software, it was defined factorsʹ priority is as follows : Product > price> place> promotion Therefore, due to what concluded, in marketing mix indexes, it is necessary to revise in cost managing in order to both strengthen the more effective factors parallel to weaken the cost of the less effective ones, and create customersʹ satisfaction and decision to buy products, which finally end to companiesʹ better sale