چكيده لاتين :
The present study aims at investigating the factors for analyzing cultural entrepreneurship guidelines and indicating the most effective factors in performing the guidelines as well as providing an appropriate model for art and cultural institutes. In order to conduct the study, a questionnaire based on both kinds of the descriptive method, case and field, and a variance-based methodology have been adopted as methods of data collection and data analysis. Upon providing the definitions of cultural entrepreneurship and cultural entrepreneurship management, the researcher has dealt with the significance of cultural entrepreneurship guidelines analysis in developing activities of utilitarian and non-utilitarian art and cultural institutes. In addition to reviewing the related literature, in order to come up with the research hypotheses, a study was run in which more than 40 managers from different art and cultural institutes participated in the study. The results indicated that the role of inside environment factors were more significant than the outside environment ones in the process of strategy analysis. In this study, some factors such as probability, stability, competitive advantage, and compatibility with environmental factors have been coped with as merits, demerits, opportunities and environmental threats.
