كليدواژه :
ورزش حرفه اي , تماشاگران , فوتبال , تجارت , استاديوم
چكيده لاتين :
The purpose of this study was to examine various factors influencing spectatorsʹ attendance in professional soccer games in Tehran. This research was a descriptive survey. The questionnaire used in this study was developed by Green (1995), Hansen and Gauthier (1989), Kaskey (1999), Schofield (1983) and Zhang etal. (1995) in order to examine factors affecting spectatorsʹ attendance in sports played with a ball and and it was subsequently modified by the researcher in 4 scopes including economics, game attractiveness, spectator preferences and stadium facilities with 31 questions. After determining the sample, 700 questionnaires were distributed among the spectators of Esteghlal and Piroozi soccer teams via random sampling. Using Cronbachʹs Alpha, the reliability of questionnaire was estimated as 0.86. In order to analyze the data, one-variable T and F tests were used. The results indicated that the three factors of game attractiveness, spectator preferences and stadium facilities had a positive effect on fansʹ attendance and the economic factors had no effect on fansʹ attendance. Among economic factors, reasonable ticket price, among game attractiveness factors, the offensive play of the favorite team, among the spectator preferences, the regularity of the league and among stadium facilities, easy arrival and departure from stadium, parking and comfortable seats had the most effects on spectatorsʹ attendance in stadiums.
