بررسي استراتژي هاي رقابتي شركت هاي صادركننده برتر ايراني در سال 1386

Identifying Competitive Strategies of Superior Iranian Exporter Companies in 1386

Nowadays, increasing growth of developing international companies, and their tight rivalry for possessing more share of market, have created hard atmosphere for managersʹ decision making. In such surrounding, which even one mistake or wrong decision of managers may cause their permanent failure, possessing competitive strategies is unavoidable issue. Actually, competitive strategies indicate direction of managersʹ performance for defeating powerful competitors in international markets. The purpose of this study is diagnosis of competitive strategies of superior export companies in Iran. The population is 44 superior export Iranian companies, using random sampling, with the volume extracted from Morgan table which showed 36 required samples. Questions were designed based on research model, and a questionnaire was provided for sample companies, from among them 27 companies responded to questionnaire. Collected data were analyzed by SPSS software, using binomial statistics test. Finding shows that most Iranian Export companies use cost leadership strategy, and they rarely use differentiation and focus.