روش شناسي تغيير مدل كسب و كار بر اثر ورود فناوري موبايل به سازمان

A Methodology for Business Model Change Inspired of Mobile Technology Entrance to Organization

This research has been designed in order to provide an appropriate methodology for Business Model Change and update based on applying new Information and Communication Technologies such as Mobile technology in an organization. In this way, after investigation of all related references in the field of Business Model, ICT change, business model change and applying mobile technology in organizations, the research framework has been derivate. In other phases of research, this framework has been evaluated based on expert judgment and System Dynamic approach. The result of this research includes a well defined methodology suitable for Business Model Change covering five phases and thirty seven detailed steps by relevant deliverable for each step.