كليدواژه :
مصرف سينما , نحوه مصرف , هزينه اجتماعي , هزينه مالي , هزينه زماني , هزينه عملكردي
چكيده فارسي :
سينماي ايران با موقعيتي قابل اعتنا در مجامع و رويدادهاي بين‌المللي رسانه موثري براي بازگويي غناي فرهنگي اين سامان و يكي از دريچه‌هاي ورود سرمايه‌گذاران به شمار مي‌آيد. هنر فيلم‌سازي حوزه‌اي است كه ايرانيان بيش از ساير حوزه‌ها توانسته‌اند در آن كلاف تجدد را باز كرده و به تعريفي جامع و روزآمد از خود و رابطه خود با جهان خارج برسند و به همين دليل به بازيگراني جدي و مصر تبديل شده‌اند. با وجود اين، شواهد نشان مي‌دهند كه اخيراً تقاضا براي مصرف سينما و در نتيجه ميزان بازگشت سرمايه به اين صنعت در ايران كاهش يافته است. هدف از اين تحقيق، شناسايي موانع مصرف سينما است. براي اين منظور مطالعه‌اي به صورت پيمايشي صورت گرفت. يافته‌ها نشان داد مصرف سينما اغلب با انگيزه تفريح و به شيوه جمعي، همراه با خانواده يا دوستان، صورت مي‌گيرد. مهم‌ترين موانع مصرف سينما، هزينه اجتماعي، هزينه عملكردي، هزينه مالي، هزينه زماني و مصرف بديل‌هاي سينما هستند. افزايش هزينه مالي، زماني و هزينه عملكردي با افزايش هزينه اجتماعي و افزايش مصرف بديل‌هاي سينما در رابطه مستقيم است.
چكيده لاتين :
In recent decades, the cinema of Iran has come to enjoy a rather high standing within the communities of pundits and in international film festivals. The cinema is evidently an effective media to reflect the richness of Iran’s cultural diversity. It also constitutes a point of entry for the prospective investors. The art of filmmaking is an outstanding area in which the Iranians have, comparatively and more profoundly, demonstrated their ability to unfold the complex agglomerates of modernity. It has been in this area that the Iranian filmmakers have strived to reach a comprehensive definition of the self-image and of the relationship, which holds between them and the reality of the world. In this context, the Iranian performers have turned into serious and persistent actors.
Notwithstanding, the existing data suggest that the demand for the Iranian cinema, and as a result its capital turnover, has been on the decline lately. This survey-research aims at assessing the obstacles in the way of cinema consumption in Iran. The findings show that entertainment ranks high as the main reasons for cinema consumption in Iran. In other words, watching movies is a norm, which involves the entire family members, or a group of friends. The most important obstacles for consumption of the cinema in Iran are social costs, functional costs, financial costs, opportunity costs, and the use of alternatives to the cinema. Therefore, this paper submits as its suggestions, that the higher financial, opportunity, and functional costs, the higher is the likelihood of an increase of social costs and the higher of the likelihood of resorting to an alternative to the cinema.
