مسير تعالي عملكرد زنجيره عرضه: رهيافتي نوآورانه در جهت نيل به مديريت زنجيره عرضه جامع (مطالعه موردي زنجيره عرضه شركت شهروند)

Supply Chain Critical Path Excellence: An Innovative Approach toward Total Supply Chain Management (Case study: Shahrvand chain storeʹs supply chain)

In resent years, distribution system of goods and services specifically in domestic chain stores lack efficiency and effectiveness according to a developing economy and urban life. One of the best strategies to improve the chain storeʹs performance is supply chain management (SCM). So this study tries to extend previous SCM approach by presenting a new framework. Relevant researches in this field; emphasized that new dimensions such as supply chain institualization and integration, leadership, culture of competitiveness and knowledge acquisition besides of conventional aspect(such as processes, financial, etc)have positive impact in supply chain performance. In other words this framework contain following steps. First we develop the new approach to calculate the weights of criterion of the SCM excellence model, then, we evaluate the casual relationship between these criterion. Finally we synthesize above mentioned steps to achieve Supply Chain Critical Path Excellence (SCCPE). JEL classification: E59, M19.