راهبردهاي مناسب براي توسعه ي گردشگري درياچه ي زريوار

Appropriate Strategies for Tourism Development in Zarivar Lake

At present, tourism industry is one of the main elements of the world commercial economy. Benefiting this situation requires a favorable condition which is usable in a form of a comprehensive and complete planning. Development of sustainable tourism industry requires proper political, social and cultural infrastructures and demands the extensive cooperation of local societies in development projects, therefore in the projects for development of tourism industry, paying attention to quality criteria and social objectives is necessary, since inappropriate, non harmonic and unplanned development can bring up serious and large threats for the nature and environment. With respect to the existence of a proper and systematic planning and also identifying the advantages and limits of Zarivar Lake, the area development and consequently national development is expected. Therefore, this question is raised that which are the potential and limits of tourism development of the lake? And which strategies and guidelines there exist in this area for development of tourism industry? This research has presented strategies and guidelines for tourism development of Zarivar lake by surveying method, field studies and recognizing the weak, and strong points, opportunities and threats through SOWT method. Through analyzing the obtained results, it can be concluded that damaging threshold of the lake is high for its tourism feature and requires review and presentation of proper policy as well as integrated management for removal of limits and use of its potentials and capabilities. Keywords: Proper Strategies, Tourism Development, Zarivar Lake. ^YA^ tjj J Li IJ*>~