بررسي بازاريابي و پيوستگي بازار محصولات كشاورزي با مطالعه ي موردي زردآلوي ايران

Agricultural Products Marketing and Market Integration: Case Study of Iranian Apricot

Increasing agricultural products, in most of the developing counties, is just one of the main goals of agricultural sector policies; marketing of these products is considered to be another major objective. To have a stable and a unique price law in markets is a crucial hypothesis for efficiency of marketing system. In this study, marketing system of apricot in East Azerbaijan province was investigated, marketing margin functions were estimated and market integration for apricot and the law of one unique price for its markets in Iran were tested. The results indicated that the retail margin of apricot is more than wholesale margin. Co-integration tests result showed that from 28 pairs of the selected markets only 10 markets have long-run relations.