تاثير هزينه آموزش و هزينه تبليغات بانكداري الكترونيكي بر افزايش جذب سپرده هاي بانكها(مطالعه موردي بانك صادرات استان مازندران)

Survey the Relationship between Electronic Banking Advertising and Electronic Banking Teaching Cost and Increasing in Deposits Attraction (Case Study: Mazandran Saderat Bank)

Regarding to the significance and necessity of electronic banking issue, a research has been conducted about the relationship between electronic banking advertising and electronic banking teaching cost and increasing in deposits attraction. In this direction, statistical population consisted of branches of Saderat Bank in Mazandran was selected which the costs of teaching and promotions of electronic banking and increase in resource of Saderat Bank in Mazandran has been reviewed during the years. 1386.1385 {jsirig of library and field study methods, the required data was collected and after that by using statistical methods it was tried to study the hypotheses of this research witch are as follows: - There is a relationship between electronic banking teaching cost and increasing in deposits attraction. - There is a relationship between electronic banking teaching (instructional) cost and increasing in deposits attraction. Results showed that there is not relationship between banking advertising cost and increasing in resources attraction and there is a relationship between electronic banking teaching cost and increasing in deposits attraction.