طراحي مدل تحليلي ارتباطات بازاريابي يك‌پارچه (آميخته ترفيعي و تشويقي) مناسب جهت جذب توريست بيشتر به منطقه توريستي تنگه واشي وآبشار ساواشي شهرستان فيروزكوه

Designing of Analytical Integrated Marketing Communication of Promotion Mix for tourist Attraction for tourist Area of Tange Washi in Firoozkuh City

In this article the results of the above Mentioned title are presented. By designing some research questions and five hypothesizes we plotted a questionnaire for studying the relations of integrated marketing communication variables. Five hypothesizes were confirmed including the effect of advertisement(91.11), public relation(87.92), sale promotion( 82.24), personal selling(76.56), and direct marketing (64.19) affect on tourist attraction of Tange Washi and Washi Fall. Based on the importance of hypothesizes and their variables, the final analytical model of integrated marketing communication was designed.