سبك زندگي سازي برنامه هاي راديويي: پاسخ گويي به نيازهاي روزمره مخاطبان در عصر مدرن

"Lifestylization" of Radio Programs: Meet the veryday Needs of Audiences in Modern Era

The main goal of the paper is to consider radio as a lifestyle medium. On the other hand, against the perspective looking for specializing of radio stations and programs as a response to audiences decrease, here the emphasis is on "ordineri-zation" of programsʹ contents to meet the needs of audiences. So, "coexistence" of radio with other media like cell phone, MP3 players and so on, which resulted to radio to be more mobile, in the one hand, and necessity of people to access information for adapting themselves to rapid tune of life, on the other hand, necessarily make us to de-specialize of programs. Also, "vitrini-zation" of radio contents, considering programs as consumer goods, could be an appropriate way to meet the needs of contemporary radio audiences and absorbing new audiences.