پژوهشي در خصوص الگوي اخلاق رسانه اي

A Research on a Model of Media Ethics

This article is aimed to derive common items of desirable model of media ethics among media actors and clients. Therefore, at first, all standards of media ethics are gathered. Then, using Delphi Technique 13 principal standards of media ethics are identified. The method is used is "survey". A questionnaire designed by the researcher is used to gathering data. 300 media actors and clients were selected as representative sample of research population. The data were analyzed using SPSS and LISREL. Results showed that 4 of 13 standards of media ethics are significant in constricting a desirable model of media ethics: responsibility, maintaining national identity, privacy, maintaining public modesty. Regarding these standards will fill the gap between existing and desirable situation of media ethics more than the other standards of media ethics. Keywords: Media Ethics, Responsibility, Maintaining National Identity, Privacy, Maintaining Public Modesty