الگوي پذيرش بانكداري اينترنتي توسط مشتريان

Customer Acceptance of Internet Bankingʹs Pattern

This research is trying to investigate affected factors on internet banking adoption. Conceptual framework of this study is based on Technology Acceptance Model (TAMY). The statistical population of this research is all costumers of Bank Melli Iran in Tehran by Random sampling, in which Y-Y costumers where selected. By using structural equation models, model validation has been approved, and by using path analysis, tested the correlations between variables. Findings of this study show that Perceived Usefulness and Perceived Security have had the most effect on internet banking adoption.