مطالعه رفتار شهروندان گرگاني در مصرف آبزيان و فرآورده هاي شيلاتي

Study of Gorgan citizen behavior in consumption of the aquatics and fishery products

To understand the aquatics and fishery products consumption behavior in Gorgan city, in the year of 1386, an investigation was conducted using questionnaire, 343 families were selected using independent random method. Collected information were analyzed using SPSS program. Result showed that per capita consumption of each person in this city is 9.12 Kg and the tendensity of Gorgani families is, respectively, fishes of Caspian Sea, warm and cold water. Factors such as quality and freshness, price, and healthy point of the place of disturbtion have the most important role in the decision of buying. About 39.5% Gorgani families prefer to buy the packed aquatics. The Lack of confidence on freshness and health of aquatics, having enough time, and their higher prices are the main reasons for the use of packed production. 58.4% consumers prefer to buy from fishery agencies that represent the necessity of creation and control of this shopping in Gorgan.