اولويت‌بندي موانع موثر بر كارآفريني زنان روستايي(با روشAHP)مطالعه موردي:استان اردبيل

Prioritizing Major Barriers to Rural Womenʹs Entrepreneurship, Using AHP Method Case study: Ardabil province

چكيده هدف اين پژوهش، اولويت‌بندي موانع موثر بر كارآفريني زنان روستايي در استان اردبيل بود. روش پژوهش به شيوه ميداني اجرا شد و اطلاعات از طريق پرسشنامه از 50 زن كارآفرين روستايي استان اردبيل به‌دست آمد. داده‌هاي به‌دست آمده با استفاده از تكنيك AHP (فرآيند تحليل سلسله مراتبي) و نرم افزار Expert Choice تحليل شد. نتايج پژوهش نشان داد كه از بين موانع موثر بر كارآفريني زنان روستايي موانع اجتماعي- فرهنگي در استان اردبيل، موثرترين موانع فرآروي كارآفريني زنان روستايي بوده و موانع فردي، اقتصادي و روان‌شناختي در اولويت‌هاي بعدي قرار گرفتند. در نهايت با توجه به تحليل نتايج، پيشنهاداتي كاربردي ارايه شد.

Prioritizing Major Barriers to Rural Womenʹs Entrepreneurship, Using AHP Method Case study: Ardabil province Vakil Heidari Sareban Assistant Professor, University of Mohaghegh Ardabbili Abstract The entrepreneurship of rural women is considered as a resourceful element for growth, employment generating, as well as innovation. In other words, entrepreneurship of rural women is an effective policy for raising employment and reducing unemployment. It is obvious that raising employment and reducing unemployment are indices of development. Recently, new findings show that women are increasingly becoming entrepreneurs in a formal sense in the rural areas. However, the prospect of rural women becoming entrepreneurs is limited by various barriers. The purpose of the present study was to prioritizing main barriers to rural womenʹs entrepreneurship in Ardabil Province. The methodological approach was a descriptive survey type. Also, information gathered by using the questionnaire filled by 50 women who are rural entrepreneurs. The obtained data was analyzed via AHP technique and Expert Choice software. The research results showed that barriers of social-cultural, individual, psychological and economical were among the main ones in Ardabil Province. Finally, based on the results of the analysis, some applied recommendations were provided. Keywords Entrepreneurship, Rural Women, Rural Development, Hierarchical Analytical Method, Ardabil Province