ارايه‌ي مدل تركيبي ارزيابي سطح آمادگي كسب‌و‌كار الكترونيكي شركت‌هاي كوچك و متوسط صنعتي براي حضور در بازارهاي اينترنتي

Integrated Model for Evaluating Level of Readiness in E-Businesses of Industrial SMEs for Attendance in E-Markets

در اين پژوهش سطح آمادگي كسب‌و‌كار الكترونيكي در ميان شركت‌هاي كوچك و متوسط صنعتي و ميزان توانمندي آن‌ها براي حضور در بازارهاي اينترنتي ارزيابي شده است. روش تحقيق از نوع علّي مقايسه‌يي است. جامعه‌ي آماري پژوهش از انتخاب 156 شركت از شركت‌هاي كوچك و متوسط در استان‌هاي غرب كشور شكل گرفته است. در اين مطالعه شركت‌هايي كه ميزان آمادگي الكترونيكي‌شان در سطح وب‌سايت مبادلاتي پويا به بالاتر قرار داشته‌ در يك گروه، و آن دسته از شركت‌هايي كه آمادگي لازم را نداشتند در گروه بعدي جاي گرفته‌اند. براساس نتايج حاصله، سهم متغيرهاي زيرساخت فناوري كسب‌و‌كار، عوامل انساني، عوامل مربوط به مشتريان و ميزان كيفيت ارتباطات سازماني در افزايش آمادگي به‌ترتيب معادل 77/0، 64/0، 45/0 و 57/0 به دست آمد. در ميان متغيرهاي فرعي نيز زيرساخت فني بيشترين تاثير را داشته است.

SMEs can constitute an important source of local supply and service provision to economics sections. They usually have extensive local knowledge of resources, supply patterns and purchasing trends. Developing countries also represent a huge, largely untapped market for these corporations. SMEs can play a much bigger role in developing national economies, alleviating poverty, participating in the global economy and partnering with larger corporations. They do, however, need to be promoted. Such support requires commitments by and between governments, business and civil society. Increasingly, SMEs are achieving and sustaining competitive advantages using ICT that are propelling and accelerating the globalization of businesses. The growth of the Internet has created a global, cost-effective platform for businesses to communicate and conduct commerce. The Internet is making it possible for SMEs to enjoy the benefits that were once only afforded to larger businesses. The literature on macro e-readiness assessment has taken two approaches. The first group of studies undertakes a quantitative assessment, whereby countries are assigned numerical scores depending on how well they have performed on specific components of the e-readiness measure. One of the most important social capabilities in this subject is the extent of using e-commerce by these firms. Small and medium enterprises play a vital role in the expansion of adopting e-business for their capabilities. In this study, we survey the extent of e-business readiness of the industrial SMEs of Kurdistan, Kermanshah and Hamadan provinces and their related factors as a key factor in revealing the above concept. The research method is descriptive, and the sample included 156 firms. Those corporations were divided into two categories. The results show the level of e-readiness of group one, which was in the lower level of initial use of e-business. In regard to the findings, technology infrastructures have the highest effect on e-readiness for those firms.