بررسي تاثير منابع شركت و متغيرهاي محيطي در تجاريسازي محصول جديد در مركز ملي علوم و فنون ليزر ايران

Investigate the Effect of Company Resources and Environmental Variables in the Commercialization of new Product at the Iranian National Center of Laser Science and Technology

به طور قطع يكي از دلايل اصلي پيشرفت سريع توسعه فناوري در كشورهاي توسعهيافته صنعتي، توجه به فرآيند تجاريسازي نتايج پژوهشهاي داخلي بوده است. از اينرو، ميتوان نتيجه گرفت اساس فرآيند تجاريسازي، مشاركت بخش پژوهشي و صنعت در تبديل نتايج پژوهشها به نوآوري و محصول جديد است. پژوهش حاضر با هدف بررسي تاثير منابع شركت و متغيرهاي محيطي در تجاريسازي محصول جديد بهويژه بررسي تاثير عواملي مانند طراحي غالب، افزايش ناهمگوني بازار و آثار جانبي شبكه در مركز علوم و فنون ليزر ايران انجام شد. اين پژوهش از لحاظ هدف، كاربردي و از لحاظ ماهيت توصيفي- پيمايشي است و در آن، براي بررسي ادبيات موضوع از روش كتابخانهاي و براي جمعآوري دادههاي پژوهش، از ابزار پرسشنامه استفاده شده است. روايي پرسشنامه با استفاده از روايي محتوا و سازه و پايايي آن با كمك روش محاسبه ضريب آلفاي كرونباخ مورد بررسي قرار گرفت. روشهاي آمار استنباطي مورد استفاده، آزمون رگرسيون خطي دومتغيره و مدلسازي معادلات ساختاري بودند. يافتههاي پژوهش نشان داد كه طراحي غالب، نگرش كسب فناوري و افزايش ناهمگوني بازار تاثير معنيداري بر تجاريسازي محصول جديد در مركز ملي علوم و فنون ليزر ايران دارند؛ اين در حالي است كه منابع شركت و آثار جانبي شبكه تاثير معنيداري بر تجاريسازي محصول جديد در اين مركز نداشتهاند.

Certainly one of the main reasons of fast growth of technology development in industrialized developed countries is the attention to commercialization process of internal researchesʹ results of those countries. It can be concluded that the basis of commercialization process is the cooperation of research and industrial divisions in conversion of researchesʹ results into innovations and developing new products. Nowadays shortages in resources, requisiteness of resources utilization, undertaken investments in researches and also because of competitiveness and globalization of markets make the connection and alignment of researches with economic goals and commercialization of researchesʹ results very necessary. In this survey, it has been tried to study the impact of resources and environmental variables in commercialization of new product development. Especially study the impact of variables like "dominant design", "increase in heterogeny of market" and "networkʹs side effect" as the Research Hypotheses in Iranian National Center of Laser Science and Technology in current survey. This survey has an applied objective and is descriptive-survey in nature. The data collection for literature review carried out through library research, and in order to test the research hypotheses a researcher-made questionnaire was applied. For review the validity of questionnaire, the content and construct related validities were used, and also "Cronbachʹs alpha" was used to assess the reliability of questionnaire, which obtained the result of 0.84. The statistical population of the study encompassed all of the Iranian National Center of Laser Science and Technologyʹs experts, whom were 200 persons. The sampling method was "simple sampling". Also "bivariate linear regression" and "structural equation modeling" were used as the inferential statistics methodology in this survey. Finally findings of current survey implied that "dominant design", "acquire technology attitude" and "increase in heterogeny of market" have significant effect on commercialization of new product in Iranian National Center of Laser Science and Technology. Whereas "the companyʹs resources" and "networkʹs side effect" do not have any significant effect on commercialization of new product in Iranian National Center of Laser Science and Technology.