تاثير توسعه‌ي اماكن گردشگري بر رضايت‌مندي گردشگران مذهبي (مطالعه موردي : كلانشهر مشهد)

The Effects of the Development of Tourist Sites on Satisfaction of Religious Tourists (Case Study: Mashhad as a Metropolis)

گستردگي و توسعه ­ي فضاهاي تجاري، اقامتي و تفريحي موجب تغيير چهره­ي شهر مشهد به عنوان دومين كلانشهر ايران طي دهه ­ي گذشته شده است، هدف اصلي اين پژوهش بررسي تاثير توسعه ­ي اماكن گردشگري بر رضايت­مندي گردشگران مذهبي است. جامعه ­­ي مورد مطالعه گردشگران مذهبي هستند كه در نوروز 1395 به مشهد سفر نموده ­اند. نتايج رگرسيون چند متغيره نشان داد كه بين توسعه­ ي اماكن گردشگري و رضايت­مندي گردشگر مذهبي رابطه مثبت و معنا داري وجود دارد و از بين متغيرهاي مستقل و موثر در مدل، متغير توسعه­­ ي مراكز تفريحي بيشترين تاثير را بر رضايت گردشگران مذهبي به عنوان متغير وابسته دارد و پس از آن متغير­هاي توسعه ­ي مراكز اقامتي و توسعه­ ي مراكز خريد بر رضايت گردشگران مذهبي موثر هستند. ضمنا نتايج آزمون همبستگي پيرسون نشان داد كه بين انگيزه­­ي سفر و ويژگي­هاي جمعيت شناختي گردشگر با رضايت­مندي گردشگران مذهبي رابطه ­اي وجود ندارد.

The increasing expansion and development of commercial, residential and recreational spaces changed the face of Mashhad as the second largest metropolis in Iran over the past decade. The main objective of this study is to investigate the effects of the development of tourist sites on the satisfaction of religious tourists. The research population is religious tourists who have traveled to Mashhad in Nowruz 1395(from Sunday, March 20, 2016 to Friday, April 1, 2016 is considered as Iranian new year holiday). The results of multivariate regression analysis showed that there is a significant positive relationship between the development of tourist sites and religious tourist’s satisfaction. Among the independent and effective variables in the model, the variable of development of recreation centers has the most effect on the satisfaction of religious tourists as a dependent variable and subsequently, the variables of the development of residential centers and the development of shopping centers are effective on the satisfaction of religious tourists. Meanwhile, the results of Pearson correlation test showed that there is no relation between travel motivation and demographic characteristics of tourists with the satisfaction of religious tourists.