نظريه هايي درباره سلامت و تبليغات

Theories about Health and Advertising

Health communication is known as a key strategy to inform public about their concerns toward health issues. Its field of duties includes giving priority to people health issues & using mass media, multimedia & other technological initiatives to publish beneficial information for public health. Outcome of these actions leads in increasing awareness about specific dimensions of individual & social health as well as health importance in development. What is mentioned in this paper is assessment of Tehran, Iran & Shahid Beheshti Medical Universities' health education students' attitudes toward efficacy of TV health related programs in reaching behavioral change between audiences. The main question of this paper is how much TV health related programs producers' cognition of health communication field, influences efficacy of these programs in reaching behavioral change between audiences? Behavioral change means moving toward a Behavior which increase disease risks & early death as well as promote & preserve health conditions. Healthy behavior in health communication process relate to living conditions, physical exercise, eating habitude & other activities which done to prevent disease.